Sprout Social is a social media management platform. It covers publishing and scheduling, a unified inbox for messages, analytics and reporting, social listening, employee advocacy and influencer marketing.
Sprout’s Smart Inbox brings in messages from Facebook, X, LinkedIn and Instagram so your team can monitor and reply in one place. A calendar lets you view and manage posts across profiles, networks and campaign tags, and you can save drafts there for collaborative writing. On the Professional and Advanced plans, advanced permissions and flexible approval structures let you set up internal and external review workflows. You can also manage business reviews from the Apple App Store, Google Play Store and Facebook, and the Advanced plan adds chatbots for Twitter DMs and Facebook Messenger.
Sprout names enterprises, agencies, small and medium businesses and professional services among the groups it serves. It says it supports everyone from boutique social media agencies to enterprise interagency teams. On the Advanced plan, a Salesforce Service Cloud integration gives customer care teams a complete view of each customer across social networks. Sprout’s Listening add-on follows conversations on Facebook, X, Instagram, Reddit and YouTube to surface trends for marketing strategy, and on the Professional and Advanced plans, Custom Influencer Lists flag the X, Instagram, LinkedIn and Facebook profiles you choose.
Sprout connects with help desk and CRM tools including Zendesk, HubSpot, Salesforce, Microsoft Dynamics and Marketo, and its Salesforce Service Cloud integration is part of the Advanced plan. For reporting, it links to Tableau, Marketing Cloud Intelligence and Google Analytics, and for social commerce to Shopify, Facebook Shops and WooCommerce. Asset and workflow integrations include Dropbox, Google Drive, Bynder, Canva and Slack. Customers can reach the team by live chat from the dashboard, and the help center offers tutorials, alongside regular webinars and mobile apps for iOS and Android.
Plans are priced per seat and differ by the number of social profiles and features, from Essentials and Standard to Professional and Advanced, with custom Enterprise plans. Listening and Premium Analytics are add-ons. Current prices are in the pricing box above.