Agorapulse is a social media management platform founded in 2011 in Paris with offices in the US. It serves over 31,000 agencies, brands, and social media professionals and is positioned as a mid-market alternative to Hootsuite and Sprout Social — offering comparable features at meaningfully lower per-seat pricing. The platform covers publishing, scheduling, a unified social inbox, team workflows, analytics, and competitor benchmarking from a single interface.
Pricing follows a per-user per-month structure with four tiers. The Standard plan starts at $49/user/month (annual billing), covering 10 social profiles, the unified inbox, scheduling, and basic reporting. The Professional plan at $79/user/month adds approval workflows, team performance tracking, Instagram product tagging, and ad comment moderation. The Advanced plan at $119/user/month adds competitor benchmarking, in-depth analytics, and custom reports. Custom Enterprise plans are available for agencies and larger organizations. All plans include a 30-day free trial with no credit card required — one of the longest trial periods in the category.
Agorapulse’s strongest product feature is its social inbox management. Comments, DMs, and mentions from every connected platform land in one inbox with team assignment, internal notes, and saved replies. This is particularly valuable for brands and agencies managing high volumes of incoming social engagement. The competitor benchmarking on the Advanced plan is also a differentiator — most platforms charge separately for competitive analysis. Fast support response times (under 6 hours on Standard, under 30 minutes on Custom) are consistently cited positively in user reviews.
The main weakness is per-user pricing for teams. A 5-person team on Professional costs $395/month ($4,740/year). Additional social profiles beyond the plan’s included count cost $15/month each. Compared to Buffer’s per-channel model with unlimited users, Agorapulse is significantly more expensive for larger teams that only need basic scheduling.