Hootsuite is a social media management platform that brings scheduling, analytics, social listening and team workflows for the major social networks into one dashboard. It’s aimed mainly at marketing teams and agencies managing several brands.
Hootsuite’s inbox gathers messages, comments and customer service questions in one tab, with saved replies, auto-responders and chatbots. Wisdom, formerly called OwlyWriter AI, is the built-in AI assistant: it writes on-brand posts and captions, suggests hashtags and helps plan posting schedules around audience behavior. The listening tools track topics, mentions and hashtags to gauge brand sentiment, and they can spot mentions in images and video. On Hootsuite Enterprise, Parliament lets employees share company posts on their own social accounts.
Hootsuite says it’s built for teams in marketing, PR, product, customer experience and social media, and it calls the platform especially useful for organizations that manage multiple accounts. Its plans range from individuals and small social teams up to enterprise businesses. Hootsuite says teams can coordinate campaigns together and keep their brand voice consistent. Supported networks include Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp and Pinterest.
Hootsuite connects with apps such as Salesforce, HubSpot, Mailchimp, Marketo, Slack, Asana, Wrike, Monday.com and Microsoft Teams, and its App Directory lists more tools you can integrate. Mobile apps are available on the App Store and Google Play. Hootsuite Academy has courses covering social selling, general social media skills and the Hootsuite product itself. For help, the site links to a help center and a contact page.
Plans are priced per user. Standard includes a set number of social accounts, scheduling, analytics and brand and competitor monitoring. Professional adds unlimited social accounts and deeper listening tools, such as Quick Search and trend forecasting, and Enterprise adds historical listening data, alerts and brand review monitoring. Annual billing costs less than monthly. Current prices are in the pricing box above.