Buffer is a social media management tool. It lets you plan and schedule posts across your social channels, keep a content calendar and see analytics on how posts perform.
Buffer’s Create tools collect and refine content ideas in one place, with tags for an organized backlog and ready-made templates for posts. The AI Assistant helps you brainstorm, rewrite drafts and shape posts for each platform. A Community feature lets you reply to your audience across your channels, and Start Page turns your social bio into a personalized hub. A mobile app lets you manage your accounts on the go.
Buffer’s site has pages for nonprofits, small businesses, agencies and creators. For agencies, Buffer says it helps run each client’s social media with clarity, and it describes its nonprofit offer as made for small teams doing big things. Channels shown on its site include Instagram, TikTok, Facebook, LinkedIn, YouTube, X, Threads, Pinterest, Bluesky, Mastodon, Substack and Google Business Profile.
You can import media from Dropbox, Google Drive and Canva, and a browser extension saves content you like as ideas. Buffer’s API lets other tools create and schedule posts and manage ideas, and Buffer says API access is included on every plan. Developer documentation and a CLI are available. IFTTT and Make are native integrations, Zapier can automate workflows, and MCP-compatible assistants such as Claude and ChatGPT can connect. Buffer says its support team is made of real people spread across time zones.
Essentials covers scheduling and analytics for individuals, and Team adds collaboration tools for teams. Current prices are in the pricing box above.