Omnisend

Omnisend is an e-commerce email and SMS marketing platform with native Shopify/WooCommerce integration, built-in automation for e-commerce workflows, and pricing 30–35% below Klaviyo.

Verified: May 4, 2026 Pricing verified May 2026 from Omnisend pricing page.

Starting at

Free (250 contacts, 500 emails/mo, all features). Standard from $16/mo (500 contacts, 6K emails/mo) — scales with list. Pro from $59/mo (2.5K contacts, unlimited emails + SMS credits). Account expert free at $400+/mo.

Free plan (250 contacts, all features, permanent)

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Top Alternative

Klaviyo →

Klaviyo offers deeper segmentation and more advanced e-commerce analytics, though at roughly 30–35% higher cost for comparable list sizes.

Software Specs

Free Trial: Free plan (250 contacts, all features, permanent)
Learning Curve: easy

What We Like

Native Shopify, WooCommerce, and BigCommerce integration pulls product and purchase data directly into email campaigns
Full feature access on the free plan — automation, segmentation, and A/B testing available before paying anything
Pro plan includes SMS credits equal to the monthly cost — email and SMS bundled without separate SMS tool
30–35% less expensive than Klaviyo for comparable e-commerce functionality and contact volumes

Considerations

Not designed for non-e-commerce use — SaaS, service businesses, and B2B teams will find limited fit
Standard plan's 12x contact send cap restricts high-frequency senders on the lower tier
Free plan emails include mandatory Omnisend branding — upgrade required for white-label sends
Non-subscribers who receive automated order confirmations are billable — total billable contacts can exceed active subscriber count

Expert Verdict

Omnisend is the best value e-commerce marketing platform for Shopify and WooCommerce stores that want native integration, pre-built automation workflows, and SMS without paying Klaviyo prices. The free plan's full feature access is genuine. The contact-based pricing model with automatic tier adjustments means monthly costs grow with list growth — budget for it from the start. Non-e-commerce businesses should look at ActiveCampaign or Mailchimp instead.

Drip is an e-commerce email marketing and automation platform founded in 2013, acquired by Leadpages in 2016, and spun off as an independent company in 2018. It is built specifically for direct-to-consumer brands that sell digital or physical products online — offering revenue attribution that ties email campaigns directly to purchases, behavior-based segmentation powered by real-time e-commerce data, and pre-built automation workflows for the highest-ROI e-commerce scenarios.

Drip uses a single-plan structure with subscriber-count-based pricing rather than multiple feature tiers. All plans include every platform feature: unlimited email sends, visual workflow builder, advanced segmentation, revenue attribution tracking, 50+ pre-built automation templates, Facebook and Instagram advertising sync, SMS bundled in, and 50+ e-commerce integrations. The only variable is subscriber count. Pricing starts at $39/month for up to 2,500 subscribers. Scaling examples: 5,000 subscribers costs $89/month; 10,000 costs $154/month; 20,000 costs $249/month. Custom pricing applies above 180,000 subscribers with migration support and dedicated onboarding for lists over 17,500. A 14-day free trial provides access without requiring a credit card; there is no free plan after the trial ends.

Drip’s revenue attribution is its defining feature — every email, automation, and workflow connects to actual purchase data from connected stores. A team can see that a specific cart abandonment sequence generated $4,200 last month, or that a post-purchase series drove 340 repeat orders. This direct revenue visibility justifies the platform cost for stores with meaningful email revenue. Live chat support is available on plans at $99/month and above.

The main weakness is pricing relative to volume — $39/month for 2,500 subscribers is competitive, but scaling to $154/month at 10,000 subscribers puts it above Omnisend for comparable functionality. Teams with lists above 50,000 who don’t specifically need Drip’s revenue attribution should evaluate whether Omnisend or Klaviyo delivers better value.

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Frequently Asked Questions

How much does Omnisend cost?

Omnisend's Free plan covers 250 reachable contacts and 500 emails per month with access to all features. The Standard plan starts at $16/month for 500 contacts (approximately $132/month at 10,000 contacts). The Pro plan starts at $59/month for 2,500 contacts with unlimited emails and monthly SMS credits equal to the plan cost. An account expert is provided free for merchants paying $400/month or more.

How does Omnisend compare to Klaviyo?

Omnisend and Klaviyo both target e-commerce brands with native Shopify and WooCommerce integrations. Klaviyo has deeper segmentation and more advanced predictive analytics. Omnisend is typically 30–35% cheaper for comparable contact volumes. For most Shopify and WooCommerce stores that don't need Klaviyo's advanced analytics, Omnisend delivers comparable automation at lower cost.

Does Omnisend include SMS marketing?

Yes. SMS credits are included on the Pro plan in an amount equal to the monthly subscription cost (a $59/month plan includes $59 in SMS credits). On the Standard plan, SMS is available as a paid add-on. SMS pricing varies by country and send volume.

What counts as a billable contact in Omnisend?

Billable contacts include both subscribers (customers who have opted in to marketing emails, SMS, or push notifications) and non-subscribers who have received automated transactional messages (such as order confirmations or shipping notifications from connected e-commerce platforms). This means your billable contact count can exceed your active marketing subscriber count.

Does Omnisend work for non-e-commerce businesses?

Not well. Omnisend is built specifically for e-commerce brands selling physical or digital products through online stores. Its features — product recommendations, cart abandonment flows, Customer Lifecycle Map, purchase behavior segmentation — are designed around transactional data that non-e-commerce businesses don't have. Service businesses, SaaS companies, and B2B marketers will find better fit with ActiveCampaign or Mailchimp.

Advertiser Disclosure: Pricing verified May 2026 from Omnisend pricing page.. We may receive compensation for clicks or purchases on this site.

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