Omnisend is an email and SMS marketing platform for ecommerce stores. It includes campaigns, automation workflows, segmentation, signup forms and web push notifications, with integrations for the major ecommerce platforms.
The editor builds mobile-ready emails, and you can tailor subject lines, dynamic content blocks and product recommendations to each person. Workflows mix email, SMS and push messages in one view, and prebuilt flows handle abandoned carts, browsing recovery, win-backs and post-purchase follow-ups. Segments can follow actions such as purchases, opens, clicks or location. Reports put opens, clicks, conversions and sales side by side for campaigns and automations, and a Forms AI assistant builds a form from your description.
Omnisend describes itself as a marketing automation platform for ecommerce. Its site lists Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Shoplazza and Ecwid among the store platforms it works with. Stores can send web push messages about flash sales, restocks or new arrivals to shoppers without a phone number or email address. Omnisend also has pages for Mailchimp users and for stores on other email providers that want to switch.
A WordPress plugin connects your site to Omnisend and works with plugins such as Gravity Forms, Tidio and Yotpo. Omnisend says its migration team rebuilds automations, segments, forms and templates by hand for stores that qualify for its migration service. You can also hire an Omnisend Partner, an agency or freelancer focused on ecommerce email and SMS, for help with setup, strategy and deliverability. Omnisend’s site links to its Help center and a contact page.
Free covers a small list. Standard and Pro are priced by contacts, with Pro adding unlimited emails and SMS credits, and very large senders get custom pricing. Support by live chat and email is included on every plan. Current prices are in the pricing box above.