Klaviyo is an email and SMS marketing platform for ecommerce. It syncs customer and order data from your store so you can segment audiences and send automated flows and campaigns.
Klaviyo builds a profile for each customer that shows how they behave across channels, and it uses AI to forecast their likely next move. You can set up automated email, SMS and push flows that start when a customer takes an action, and grow your list with pop-ups, fly-outs, embedded forms and multi-step forms. Predictive analytics estimate a customer’s next order date, lifetime value and churn risk. RFM analysis groups profiles by order recency, frequency and monetary value.
Klaviyo describes itself as a business-to-consumer CRM. Its site lists solutions for retail and ecommerce, restaurant marketing, wellness and enterprise brands. Klaviyo says its marketing tools are aimed at fast-growing startups and small businesses. For enterprise brands, it says it is built to replace fragmented legacy stacks. A portfolio view brings performance data for your brands, accounts and regions together in one place.
Klaviyo offers native integrations with ecommerce platforms such as Shopify, plus pre-built integrations and APIs that bring your customer data into one place. Developers can use Klaviyo’s APIs to create apps and integrations. The Klaviyo Academy has video trainings (live or on demand), courses and certifications, and the Klaviyo Community is a place to swap tips with other users and partners. You can also bring in a Klaviyo-certified expert for a one-off task or to manage your marketing on an ongoing basis.
Paid plans raise your sending and profile limits and add chat support. Current pricing details are in the pricing box above.