Mailchimp is an email and SMS marketing platform for small businesses. It covers email campaigns, automations, segmentation, landing pages and reporting.
You can build campaigns from ready-made templates, using a drag-and-drop editor and design tools that need no coding. Automated flows run on customer behavior, such as welcome series, purchase follow-ups or win-back campaigns. Embedded forms and customer surveys help you grow your audience and collect zero-party data. Built-in AI tools can write drafts of emails, subject lines and other marketing text right in the editor. Paid plans unlock A/B testing and predictive segmentation.
Mailchimp says it aims to help businesses of all sizes grow their revenue, and it names online stores as a key use. Abandoned cart emails nudge shoppers to complete purchases they left unfinished in your store. You can use purchase history data to suggest a customer’s next purchase, including in order notifications. E-commerce reports show your store’s purchase activity and past orders.
Mailchimp says it integrates with hundreds of tools, including Shopify, WooCommerce and WordPress, and it can sync real-time data with QuickBooks. You find connections in its Integrations Directory, which you can browse by category. Paid-plan customers can sign in to reach support by email or chat, and the Premium plan adds phone and priority support. The Help Center has step-by-step videos and tutorials, and an experts directory helps you find outside help. Mailchimp apps are available on the App Store and Google Play.
Plans step up from Free to Essentials, Standard and Premium, adding seats, audiences, send volume and automation, with prices that rise with your contact count. A pay-as-you-go option charges per email credit instead. Current prices are in the pricing box above.