Drip is an email marketing platform for B2C businesses that sell online, such as ecommerce stores on Shopify, WooCommerce and BigCommerce, creators and online educators. It covers email campaigns, automation workflows, dynamic segments, pop-ups and embedded forms.
Drip’s visual email builder works by drag and drop, and you can start from ecommerce templates. Emails can fill in the products that sell the most automatically and use Liquid to insert any customer data. A/B tests compare subject lines or content, and workflow split tests compare whole automation paths. Onsite, you can run exit-intent pop-ups, product recommendations and product-finder quizzes that segment visitors, while revenue attribution links orders to the emails that drove them.
Beyond online stores, Drip has pages aimed at businesses selling tickets to events, activities and tours, and at those selling courses, classes and coaching, including membership-based businesses. Booking platforms such as Peek Pro, Ticket Sauce and TourAdvantage connect to Drip. For these uses, you can send timed email series or one-off broadcasts to a segment, track any customer action as a custom event, and collect preferences that customers share on purpose.
Drip lists integrations with many platforms, including Shopify Plus, Stripe, Typeform, Zapier and Facebook Custom Audiences, where workflows can sync contacts to audiences. For custom or homebuilt stores without a native integration, Drip offers a REST API to send store data into Drip. The Drip MCP connector lets AI assistants reach your account; it is read-only by default, and each write action needs your explicit approval. The Help Center offers step-by-step guides to every feature, and a blog covers articles and how-tos.
There’s one plan with every feature included, priced by the number of people on your list and how much you send. Paid plans include email support, live chat starts on higher-priced plans, and migration is free. Current prices are in the pricing box above.