Kit, formerly ConvertKit, is an email marketing platform for content creators who want to build and monetize an email list. Its commerce tools let creators sell digital products, paid newsletters and subscriptions directly through Kit, and its tag-based subscriber model allows segmentation without managing separate lists.
Recommendations put you in front of other creators’ audiences through their emails and sign-up flows. Kit’s Creator Network is built for finding other creators and being found by them, and new subscribers to your list see the creators you recommend. With paid recommendations, your newsletter can earn money when you promote other creators to your readers. Kit can also match you with brands for newsletter sponsorships based on your content and audience.
Kit names artists, authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters and YouTubers among the creators it serves. Welcome sequences, launches and nurture campaigns can run automatically while you focus on creating. Landing page templates give you a place online without having to pay for a full website. Kit says it works behind the scenes and with creators to maximize delivery rates.
The Kit App Store connects the tools creators already use, and Kit’s help center has guides for apps such as WordPress, Shopify, Squarespace, Teachable, Thinkific, Patreon, Stripe, Zapier, Canva and Calendly. Developers can build apps that use API access to connect external platforms. For support, Kit offers help via email, live chat and its knowledge base, and says its team is available around the clock when you log into your account. The support page also points to Kit University.
Free includes unlimited broadcasts, forms and landing pages, tagging, A/B testing on broadcasts, digital products and API access. Creator adds visual automations, sequences, integrations and team members, and Pro adds engagement scoring, the SparkLoop referral system and unlimited team members. Paid plans are priced by active subscribers, and migration from another platform is included. Current prices are in the pricing box above.