Omnisend is an email and SMS marketing platform built specifically for e-commerce brands, founded in 2014 in Kaunas, Lithuania. It integrates natively with Shopify, WooCommerce, BigCommerce, and Magento, pulling product catalog data, purchase history, and browsing behavior directly into email campaigns and automation flows. The platform serves over 100,000 e-commerce brands and is widely regarded as 30–35% cheaper than Klaviyo for comparable functionality.
Pricing has three tiers, all billed by contact count rather than email volume. The Free plan supports 250 reachable contacts and 500 emails per month, with access to all platform features including automation, segmentation, and A/B testing — though all emails carry Omnisend branding on the free tier. The Standard plan starts at $16/month for 500 contacts, scaling with list size (approximately $132/month at 10,000 contacts). Email sends are capped at 12x the contact count per month on Standard. The Pro plan starts at $59/month for 2,500 contacts and includes unlimited email sends plus a monthly SMS credit bundle equal to the plan cost (a $59/month Pro plan includes $59 in SMS credits). An account expert is provided free to merchants paying $400/month or more.
Billing is automatic — as your contact list grows, your tier adjusts at the next billing cycle with an email notification before any upgrade. Subscribers who have opted out are not billed; only active subscribers and non-subscribers who receive automated order confirmations count toward billable contacts.
Omnisend’s e-commerce-specific features distinguish it from general-purpose marketing tools: the Customer Lifecycle Map visualizes where contacts are in their purchase journey, AI-powered product recommendations insert the right items based on browsing and purchase history, and pre-built automation workflows for cart abandonment, welcome series, browse abandonment, and post-purchase cover the highest-ROI e-commerce email flows out of the box. The main weakness is that it is not designed for non-e-commerce use cases — service businesses, SaaS companies, and B2B marketers will find ActiveCampaign or Klaviyo more suitable.