Brandwatch is a consumer intelligence and social media company. Its Consumer Intelligence product analyzes online conversations for market and audience insight, its Social Media Management product covers publishing, a shared calendar and a social CRM, and its Influencer Marketing product handles creator discovery and campaigns.
Consumer Research lets you upload data your company already holds and analyze it next to online conversations, and its archive of posts reaches back many years. Image analysis runs on neural networks and deep learning. Iris, the built-in AI assistant, answers plain questions with charts, summaries and insights, and it explains the story behind trends, spikes and anomalies. With Brightview, you can train the system to sort data into categories you define.
Brandwatch’s site lists market research, brand management and crisis management among its use cases, and market researchers, marketers, analysts and agencies among the roles it serves. Industries it lists include financial services, pharma and healthcare, retail and CPG. Its social media management suite is meant to help teams in different regions discover, attract and engage customers on social. Benchmark compares your channels with competitors and shows your share of voice. Influence is pitched at both brands and agencies, and you can approve content before campaign posts go live.
The social media inbox covers networks such as Facebook, Instagram, TikTok, LinkedIn, WhatsApp and YouTube, and it can apply automated rules. Influence pays creators through an integration with Tipalti. Brandwatch Academy offers learning paths, courses and certification, such as a Consumer Research Foundations Certificate. The site also links to customer support, a help center, a platform status page and an APIs page.
Each product is sold on a custom plan, quoted after a demo, with no published prices. Current terms are in the pricing box above.