Thinkific is an online course platform. Creators use it to build and sell courses, run communities, offer coaching and webinars, and sell digital downloads, with built-in checkout through Thinkific Payments.
Thinkific’s drag-and-drop course builder handles video lessons, quizzes, assignments and surveys, along with files learners can download. Native AI authoring tools include an AI Course Outline Generator and an AI Quiz Generator. You can set up learning paths and prerequisites for structured, sequential programs, and a certificate designer handles certification. Community discussions can be tied to lessons, and checkout, subscriptions, tax and business-to-business invoicing run on the same platform as your courses.
Thinkific says its customers are individual experts, companies, and academies or other training organizations. Experts use it to turn subject-matter expertise into online learning products. Thinkific Plus serves mid-market and enterprise business-to-business and SaaS companies, with uses such as customer onboarding and product certification. Companies can also train partners and centralize workforce training. Thinker, an AI teaching assistant for Thinkific Plus customers, answers learners using only an organization’s own content rather than the open web.
Thinkific connects with Zapier, HubSpot, Mailchimp, ConvertKit and Google Analytics, and Thinkific Plus adds native Salesforce and HubSpot CRM integrations. Apps in the Thinkific App Store, mostly built by third-party developers, are available on all plans, though some require a higher-tier plan, and a REST API with webhooks supports custom integrations. Support starts with Champ, an AI chatbot, and a Help Center with FAQs, troubleshooting and step-by-step guides. Every paid plan includes access to human support, with live chat, email or phone offered depending on the plan.
Plans differ by the number of admins, communities, downloads and video bandwidth, and every plan includes unlimited published courses. Plus is custom-priced for larger organizations, and a branded mobile app is a paid add-on. Current prices are in the pricing box above.