Teachable is an online course platform founded in 2013, acquired by Hotmart in 2020, and used by creators who have collectively earned over $2 billion selling courses, coaching programs, and digital downloads. The platform handles payment processing, tax compliance, student management, and course delivery in one place with a mobile app available on iOS and Android for students.
Teachable underwent a significant pricing restructure in June 2025, followed by further changes in early 2026. The restructure eliminated the free plan, introduced hard limits on the number of published products and students per tier, and increased prices — changes that drew substantial backlash from long-term users who saw costs double or triple.
The current plan structure (annual billing): Starter at $29/month (1 published product, up to 100 students, 7.5% transaction fee per sale), Builder at $69/month (5 products, 0% transaction fees, affiliate program, custom domain), Growth at $139/month (25 products, bulk student management, white-label branding), and Advanced at $309/month (100+ products, API, unlimited integrations). Monthly billing costs roughly 30–35% more. A 7-day free trial and 30-day money-back guarantee apply.
The 7.5% transaction fee on the Starter plan is the most important pricing element for new users. On a $100 course sale, Teachable takes $7.50 before Stripe’s standard 2.9% + $0.30 processing fee. The break-even point where upgrading to Builder saves money is approximately $533–$650 in monthly revenue.
Teachable’s strengths are its native student mobile app, built-in U.S. sales tax and global VAT handling, and a reliable course delivery experience. Its weaknesses are limited built-in marketing automation compared to Kajabi, declining support quality frequently cited in 2025–2026 reviews, and the aggressive 2025 pricing restructure that left many creators on higher-cost plans.