HubSpot is a customer platform that combines a CRM with marketing, sales, service and content tools, sold as separate hubs or as one platform.
In Marketing Hub, you can automate email work and send personalized content using CRM data, and publish, monitor and respond across social channels from one inbox. Forms can shorten automatically for returning visitors, and built-in analytics, reports and dashboards measure campaign performance. Sales Hub lets reps add, score and track deals, book meetings without endless email exchanges, and place calls using a power dialer and voicemail drops, with calls logged in the CRM. With a Revenue Hub seat, reps can also generate quotes using branded templates and automated approvals.
HubSpot says its platform fits anyone from a solo business to an enterprise, and that it helps startups and small businesses find and win customers. For support teams, Service Hub includes ticketing, a secure customer portal and customizable NPS, CSAT and feedback surveys, and its Professional plan adds an AI-powered help desk workspace. HubSpot says Content Hub lets marketers take ownership of their website, with a CMS, landing pages and blog tools, while podcast publishing and brand voice settings come with the Professional plan.
The HubSpot Marketplace lets you search for tools and connect them to your HubSpot account, and HubSpot says all apps there are reviewed and certified by its developers. Installing an app requires Super Admin or App Marketplace access permissions, and users without them can request an install from another user. HubSpot Academy offers online courses, along with certifications, covering inbound marketing, sales and customer service. HubSpot also runs a community and local user groups.
Starter unlocks higher usage limits and more features and removes HubSpot branding, while Professional and Enterprise add more for larger teams. Current prices are in the pricing box above.