Loom was founded in 2015 and built its user base among remote-first companies by making video messaging faster than writing long emails. The product records screen, camera, or both simultaneously, generates a shareable link immediately after recording, and supports viewer comments, emoji reactions, and basic editing. Atlassian acquired Loom in early 2024 for approximately $975 million and has been migrating the platform into Atlassian’s billing and infrastructure systems throughout 2025 and into 2026. The migration is incomplete as of mid-2026. Where Loom leads is in recording-to-share speed. A user can record and send a video in under two minutes with no file export required. Native integrations with Jira, Confluence, Slack, and Gmail make it easy to embed video context directly into existing workflows. For teams already in the Atlassian ecosystem, Loom is a natural and low-friction addition. The primary concerns in 2026 center on the Atlassian migration. The elimination of Creator Lite seats — previously a free access tier — means teams that gave many employees basic viewing and occasional recording access now face full per-seat billing for all those users. A team that previously paid for 10 active creators but had 100 workspace members could see costs increase substantially. User reports through 2025 and early 2026 also document lag, audio sync issues, and login failures tied to the billing migration. AI features including auto-summaries, transcript editing, and filler word removal require the Business + AI plan at $20 per creator per month. The basic Business plan at $15 does not include these. Loom is worth evaluating for remote teams that communicate heavily through written updates and could reduce meeting frequency. The free Starter plan is functional enough to test the workflow before committing.
Loom
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Software Specs
- Free Trial: Yes — free Starter plan (25 videos, 5-min limit); 14-day Business trial
- Learning Curve: easy
- Recording-to-shareable-link in under 2 minutes — fastest async video workflow in the category
- Native Jira and Confluence integrations make it a natural fit for Atlassian users
- Free Starter plan allows evaluation before any purchase commitment
- Atlassian migration eliminating free Creator Lite seats — billing impact can be significant for teams with many casual users
- User-reported lag, audio sync failures, and login issues tied to ongoing platform migration in 2025–2026
- AI editing features require Business + AI at $20/mo, not included in base Business plan
Ready to try Loom?
Frequently Asked Questions
Business at $15/creator/month includes unlimited video recording, custom branding, and basic editing. Business + AI at $20/creator/month adds AI-generated summaries, filler word removal, transcript-based editing, and AI-generated titles and chapters.
The Starter plan is free and allows up to 25 videos with 5-minute recording limits per video. Unlimited meeting recording length is included. It is suitable for evaluating the platform but restrictive for regular team communication use.
Atlassian acquired Loom in early 2024. The most significant pricing change is the elimination of Creator Lite seats — previously free access for casual users. As migration proceeds, all workspace members are becoming billable Creator seats at the standard Business plan rate.
Yes. Loom integrates with Slack, Gmail, Google Workspace, Notion, HubSpot, and most major business tools via direct integrations and a Chrome extension. Jira and Confluence get deeper native integration as Atlassian products.
The free Starter plan caps individual recordings at 5 minutes. The Business and Business + AI plans remove the recording length limit entirely. Unlimited meeting recording is available on all plans including free.
Advertiser Disclosure: Pricing verified April 2026. Atlassian migration is ongoing and billing terms may continue to evolve.. We may receive compensation for clicks or purchases on this site.