Keap (formerly Infusionsoft) is a CRM and marketing automation platform for small service businesses — coaches, consultants, agencies, and professional services firms. Founded in 2001 and headquartered in Chandler, Arizona, the platform was acquired by Thryv Holdings in Q4 2024 for $80 million, folding it into a broader SMB SaaS portfolio. Keap continues to operate under its own brand within the Thryv ecosystem.
Pricing is structured around a single platform plan that scales by contact count and user seats, rather than separate feature tiers. The base plan starts at $249/month (annual billing) or $299/month (monthly), covering 2 users and 1,500 contacts with access to all core CRM, marketing automation, sales pipeline, invoicing, and payment features. Each additional user costs $35/month. A mandatory implementation fee starting at $500 covers data migration, strategy sessions, and initial automation setup — this is required and cannot be skipped. Early termination of an annual contract carries a $299 fee.
Keap’s automation builder is its defining feature — a visual campaign canvas supporting complex multi-step sequences triggered by contact behavior, tags, purchase events, or form submissions. Over 52 pre-built automation templates cover common service business workflows including client onboarding, lead nurturing, appointment reminders, and payment follow-ups. AI-assisted automation planning was added in recent updates.
The platform also includes native invoicing, payment processing via Keap Pay/Stripe/PayPal, a dedicated business phone line, text messaging, and appointment scheduling — reducing the need for separate tools. Built-in e-commerce supports subscriptions, checkout forms, order bumps, and promo codes.
Keap’s main weakness is cost. At $249/month base plus the mandatory implementation fee, first-year cost starts around $3,500. For small businesses processing less than $200,000 in annual revenue, the cost-to-value ratio is difficult to justify. Competing tools like ActiveCampaign cover most of the automation capability at a fraction of the price.