Impact.com (formerly Impact Radius) is a partnership automation platform founded in 2008 by the original CJ Affiliate founding team, headquartered in Santa Barbara, California. It provides technology for brands to manage affiliates, influencers, content publishers, B2B referral partners, and strategic partnerships from a single platform. Major brands including Shopify, Airbnb, Adidas, Lego, and Microsoft manage their affiliate programs through Impact.com.
Impact.com does not publish pricing publicly — all rates require a demo and sales negotiation. Based on verified reports and third-party data, pricing follows a tiered structure: the Starter plan begins at approximately $30/month (or 3% of monthly revenue generated through the platform, whichever is higher) and includes a 30-day trial. This entry level covers basic tracking, partner management, and e-commerce integrations. The Essential plan starts at approximately $500/month, targeting brands scaling partnerships and managing influencer campaigns. The Pro plan starts at approximately $2,500/month for mid-market brands and agencies needing full automation, creator marketplace access, and advanced analytics. Enterprise pricing is custom and can exceed $50,000/year for large-scale deployments.
Critically, all plans carry a 2.5% network fee on every commission successfully generated through the platform — charged on top of the commission itself. This fee does not decrease as volume increases and is charged regardless of subscription tier. For a brand generating $100,000/month in affiliate revenue, the network fee alone is $2,500/month — before any subscription cost.
Impact.com’s platform differentiators are its breadth (affiliates, influencers, strategic B2B partners, and mobile apps managed together), its first-party tracking that does not rely on third-party cookies, and its Workflows feature for automating partner onboarding, payment, and compliance. The main weaknesses are cost complexity (setup fees, incremental growth fees, ad hosting fees, and wire processing fees on top of the subscription and network fee), a steep learning curve requiring a dedicated employee to manage effectively, and slow support response times.