Salesforce is a CRM platform for sales, customer service and marketing. Sales Cloud covers lead, account and opportunity management, sales automation, quoting, forecasting and AI agents, with thousands of apps on its marketplace.
In the Advanced edition, sales engagement tools help reps handle high-volume prospecting, with email templates to personalize their outreach. Sales reports give visual breakdowns of trends and pipeline health, and you can customize dashboards to dig into sales performance. Depending on the edition, Flow automation and workflow approvals help keep opportunities from slipping through the cracks. Sales Cloud also gives partners the same tools and enablement your own sellers use.
Salesforce matches its Starter Suite edition to small businesses and startups, and its higher editions to growing teams, large organizations and complex, global companies. Sales Cloud is meant for the entire revenue team, including sales reps, sales leaders and partners. The Starter Suite edition includes Salesforce channels in Slack. Enablement features keep reps up to date on current sales techniques.
Sales Cloud works with other Salesforce products, such as Marketing and Service, and with third-party applications, and API access is listed with the Core edition. Every license includes the Standard Success Plan, which covers knowledge articles, documentation and Trailhead, Salesforce’s on-demand learning platform. In the Trailblazer Community, you can join groups and ask questions. An always-on Help Agent answers questions, and Salesforce-certified support engineers help with technical problems.
Editions are priced per user, from Starter Suite for small teams through Pro Suite, Core and Advanced to Max, which bundles the full AI suite. Most editions are billed annually under a contract. Current prices are in the pricing box above.