GoHighLevel (HighLevel) is an all-in-one marketing and CRM platform built for marketing agencies and service businesses. It combines CRM, funnels, email and SMS marketing, calendar booking, reputation management and workflow automation.
Beyond CRM and funnels, HighLevel includes a website builder, landing pages, and forms, surveys and quizzes. You can sell paid access to memberships and courses, send invoices and collect money through payment integrations. One conversation stream brings together SMS, Messenger, Instagram DMs, WhatsApp and live chat, and a social planner handles your posts. AI tools include Voice AI, Conversation AI and Content AI, and a mobile app lets you run the business from anywhere.
HighLevel pitches its plans at freelancers and solo marketers as well as growing agencies. Its help center has industry snapshots for businesses such as chiropractors, dentists, real estate agents, gyms, hair salons, family law firms, plumbers, bookkeepers and travel agencies. Agency owners, entrepreneurs and marketing professionals can also connect with each other in the HighLevel community.
HighLevel’s App Marketplace connects other tools without coding. Featured apps include Google Workspace, Calendly, Mailchimp, Zoom, QuickBooks and Shopify, along with social channels such as Facebook, Instagram, TikTok and LinkedIn. A developer-friendly API, scoped API tokens and webhooks support custom connections, private APIs and internal dashboards. HighLevel advertises round-the-clock support from real people, plus training and resources for starting or growing a business.
There are three plans. Starter covers a few client sub-accounts, Unlimited removes the sub-account limit, and Agency Pro adds SaaS Mode for reselling the platform under your own brand. Every plan includes unlimited contacts and users. SMS, calls, email and AI are billed separately from a prepaid usage wallet. Current prices are in the pricing box above.