GetResponse is a Polish-founded email marketing and marketing automation platform established in 1998, now serving over 350,000 customers across 180 countries. Headquartered in Gdansk, Poland, the company has evolved beyond email into an all-in-one marketing platform covering landing pages, webinars, a website builder, live chat, and e-commerce features.
The platform offers a permanent free plan for up to 500 contacts, followed by three paid tiers: Starter ($19/month for 1,000 contacts), Marketer ($59/month), and Creator ($69/month). The Enterprise plan (GetResponse MAX) starts at $1,099/month. Annual billing saves 18%. All paid plans include unlimited email sends, autoresponders, and 24/7 chat support.
GetResponse’s clearest competitive advantage is the depth of features at its price point. The free plan includes a website builder, landing pages with a 1,000-visit limit, and basic automation. The Marketer plan adds e-commerce tools, push notifications, advanced automation, and CRM functionality. The Creator plan adds webinars, course creation, and content monetization.
The main weakness is the lack of a refund policy and cost increases at higher contact tiers, making it expensive for large lists compared to flat-rate alternatives. The platform breadth is a strength for all-in-one buyers but can feel like unnecessary complexity for teams that only need straightforward email campaigns.
GetResponse is best suited to small to mid-sized businesses, online course creators, e-commerce marketers, and digital entrepreneurs who want a single platform covering email, automation, landing pages, and webinars.