Zapier is an automation platform. You build Zaps that move data between apps when something happens, such as copying form entries into a spreadsheet or posting new deals to chat.
Inside a Zap, Filter continues the workflow only under conditions you set, Paths splits it into branches, and Formatter transforms data as it moves between apps. Webhooks let you exchange data with any app that has an API, and Schedule runs workflows on your own timeline. Beyond Zaps, Tables is a no-code database your workflows can read from and write to, Chatbots answer questions and collect information, and Agents are AI assistants that work across your apps.
Zapier has solution pages for teams such as RevOps, sales, marketing, IT, HR, customer support, leaders and executive assistants, and for startups, small and medium businesses and enterprises. For sales, it says workflows can send opportunities to the right reps and take care of admin tasks such as updating contacts and approving contracts. For IT, it describes categorizing and assigning help desk tickets, and provisioning or deprovisioning users across systems based on HR changes.
Zapier works with apps such as Salesforce, HubSpot, Slack, Microsoft Teams, Zendesk, Jira Software Cloud and NetSuite. For IT control, Zapier points to domain capture, user permissions and restrictions on apps and actions, and its security features include SSO, SCIM provisioning and audit logs. For help, there is a Help Center library of guides, a contact form for the support team, the Zapier Community and Zapier Learn tutorials, with live chat on higher-tier plans. You can also hire a certified Zapier Expert to build Zaps for you.
Professional suits individuals, while Team and Enterprise add features for groups. Current prices are in the pricing box above.