Semrush is an online visibility platform for marketers. It covers keyword research, backlink analysis, rank tracking, site audits and content tools, and newer plans track how brands show up in AI search answers.
Semrush lets you build your own stack of toolkits. The Local Toolkit covers Google Business Profile management, listing distribution, review monitoring and tracking of where you appear in the local map pack. The Content Toolkit generates topic clusters, builds SEO briefs and scores drafts against competitors that already rank. The Advertising Toolkit analyzes competitor ad copy, estimates ad spend and helps plan campaigns. The Traffic & Market Toolkit puts audience insights, traffic analysis, benchmarking and market trends in one view, and the Social Toolkit is for planning a content calendar and scheduling posts.
Semrush says its users run from solo entrepreneurs all the way to large agencies and enterprises. It lists freelancers, small teams, mid-market companies and agencies, and roles such as business owners, SEO specialists and content marketers. Industries it names include professional services, retail and ecommerce, SaaS, healthcare and local businesses. Semrush for Enterprise is a dedicated product for large organizations that juggle several brands, regions and teams.
Semrush integrates with Looker Studio, Google Analytics, Google Search Console and other platforms. On the Advanced and Enterprise plans, the Semrush API lets you feed its data into your own dashboards, internal tools and automated workflows. The App Center adds specialized apps such as AdClarity and Exploding Topics, and you can build automated, white-label reports that combine Semrush data with Google Analytics. Through Semrush Academy you can take courses covering SEO, content marketing, PPC and how to use the Semrush platform, and earn official certifications.
Plans step up from Free to SEO, then to Starter, Pro+ and Advanced, which add a daily AI prompt allowance and higher limits on websites and tracked keywords. Annual billing lowers the price, and extra users and some reports are paid add-ons. Current prices are in the pricing box above.