Ahrefs is an SEO platform. Its main tools are Site Explorer for backlinks and organic traffic, Keywords Explorer, Site Audit, Rank Tracker and Content Explorer.
Keywords Explorer generates keyword ideas, groups them into clusters, and gauges ranking difficulty from the backlinks that point to the pages already ranking for a term. Brand Radar monitors brand mentions in AI chatbots, and AI Content Helper drafts SEO-optimized articles with AI. Web Analytics is a privacy-first analytics platform for your website traffic. Alerts send automated notifications about backlinks, mentions and rankings.
Ahrefs says the tool suits freelancers and small websites as well as agencies, and that using it requires no technical skills. GSC Insights works with your Google Search Console data to surface anonymous queries and better reporting. Ahrefs says its Ahrefs Webmaster Tools covers what Search Console misses, showing all known backlinks and organic keywords. GBP Monitor helps local businesses optimize their Google Business Profile.
The SEO & AEO API lets teams pull backlink, keyword and ranking data programmatically, and Ahrefs MCP connects that data to AI tools. Official Data Studio connectors are available for Site Explorer, Rank Tracker, Site Audit and Brand Radar on higher-tier plans. The Ahrefs SEO Toolbar adds an SEO assistant to your browser. Support comes through multilingual chat, a help center and monthly webinars, and the Ahrefs Academy offers modules tailored to technical SEOs, link builders and content teams.
Starter suits light keyword research, Lite covers a single user, and Standard and Advanced add users, projects and longer history. Enterprise is sold on an annual commitment. Current prices are in the pricing box above.