Recurly is a subscription billing and revenue management platform. It handles recurring billing, failed-payment recovery, multicurrency billing and subscriber management, with separate products for revenue recognition and churn reduction.
Recurly lets you launch subscription plans, pricing models and promotional offers, including bundles, prepaid plans and gifting. Its recovery tools pair configurable dunning with retry logic driven by machine learning. Subscribers can pause before they cancel, change plans and update payment details. The platform also manages global and local tax as well as charge and credit adjustments, and its dashboard brings subscriber analytics and revenue reporting together.
Recurly says it’s built for growing direct-to-consumer and business-to-business companies that operate globally, and that it suits companies of any size in almost any industry. For Shopify merchants, subscription checkout is built into the Shopify checkout. For sales-led teams, the Salesforce integration creates Recurly accounts and subscriptions from closed won opportunities and keeps Recurly offerings in sync with Salesforce products and price books, which cuts manual invoicing.
Developers can connect through webhooks, Recurly.js, hosted pages, mobile SDKs and the Recurly API. Recurly works with payment gateways such as Braintree, Adyen and Cybersource, and it has native integrations with Avalara, Vertex and Salesforce. On Recurly’s Professional and Elite plans, a one-way QuickBooks Online sync sends invoices, credit memos, payments and refunds into QuickBooks. Help is available at support.recurly.com and by live chat for all customers, and a Professional Services team handles onboarding and migration.
Starter combines a monthly fee with a percentage of billing volume, while All-Access is priced as a percentage of billing volume on an annual contract with a minimum. RevRec and Engage are priced separately. Current prices are in the pricing box above.