Paperbell is a coaching-specific business management platform founded in 2020 by Laura Roeder, a coach herself who built the tool after failing to find adequate software for her own practice. The platform handles scheduling, payments, contract signing, client management, and content delivery specifically for coaches and consultants. It has been used by over 14,000 coaches and has collectively processed over $47 million in coaching revenue.
Paperbell’s pricing model is deliberately simple. There is a free plan that provides full feature access but limits the account to a single client — designed for coaches validating their first offer before committing financially. The paid plan is a single all-inclusive tier at $57/month on monthly billing, or approximately $47/month (about $570/year) when billed annually, with two months free. There are no tiers, no feature upsells, and no per-client fees. Once on the paid plan, all features are available with unlimited clients and packages.
No additional platform transaction fees are charged on top of Stripe or PayPal processing fees — coaches keep everything Stripe doesn’t take.
Core features include scheduling with availability controls and buffer time, Stripe and PayPal payment processing, contract signing, package creation (single sessions, session bundles, group coaching, subscriptions, digital downloads), an automated client portal, Zoom integration, intake forms and surveys, coupon codes, and a branded landing page. A 30-day refund policy applies to paid plans.
The platform’s key differentiator is simplicity and coach-specificity. Unlike Dubsado or HoneyBook, which are designed for a broad range of service businesses, Paperbell is built around how coaches specifically work — selling packages, running intake forms, and delivering content to clients. This means setup is significantly faster, but customization is more limited.