Copper is a CRM designed specifically for Google Workspace users, built to work natively inside Gmail, Google Calendar, and Google Drive. Founded in 2013 in San Francisco as ProsperWorks and rebranded to Copper in 2017, the platform holds Google’s official “Recommended for Google Workspace” designation — the only CRM to carry this designation. It is used primarily by agencies, consultancies, professional services firms, and service-based businesses that run their operations through Google’s suite of tools.
Copper uses four per-user pricing tiers, all billed annually. The Starter plan at $9/user/month is the most affordable entry in the CRM category and supports basic contact management and pipeline tracking. The Basic plan at $23/user/month adds multiple pipelines, more contact storage, and basic integrations. The Professional plan at $59/user/month unlocks workflow automation, email sequences, bulk email, and native integrations with DocuSign, Mailchimp, QuickBooks, PandaDoc, Slack, and Zendesk. The Business plan at $99/user/month adds multi-step email sequences, custom analytics, and advanced reporting. A 14-day free trial is available.
Copper’s core differentiator is how deeply it embeds into Gmail. Contacts, emails, and file attachments from Google are automatically captured without manual data entry. Deal activity, meeting history, and file attachments are visible directly in the inbox sidebar. For teams that live in Google Workspace, this reduces the friction of CRM adoption — one of the most common reasons CRMs fail.
Key weaknesses are aggressive feature gating: automation, bulk email, and API access are locked behind the Professional plan at $59/user/month — six times the Starter entry price. Growing teams consistently note that Copper works well up to around 15 people but becomes difficult to customize beyond basic workflows at larger scale. The platform is deliberately not built for high-volume outbound sales or complex enterprise use cases.