Apollo.io is a B2B sales intelligence and engagement platform. It combines a large database of contacts and companies with outbound tools such as email sequencing and a parallel dialer, and it integrates with CRMs including Salesforce and HubSpot.
Apollo’s sequences combine email, calls and sales tasks across channels, and its enrichment keeps contact and company records up to date. Sales conversations can be recorded, transcribed, organized and analyzed, and Apollo Deals lets teams create and track opportunities. Apollo Workflows automate prospecting with triggers, conditions and actions. For inbound leads, Apollo can identify website visitors, enrich form fills, route inbound leads and schedule meetings.
Apollo says it serves startups, SMBs, mid-market companies and enterprises. The Apollo Chrome extension lets you find contacts, research them and place calls while working in Gmail, your CRM, a networking platform or any company website. From there you can also enrich records, start sequences and send emails. Apollo also handles CRM enrichment, sync and activity logging.
Apollo’s integrations marketplace lists partners such as HubSpot, Salesforce, Adobe Marketo Engage and Slack. The Apollo Knowledge Base holds product documentation and setup instructions, and Apollo Academy offers lessons on prospecting and contact searches. Apollo also publishes guides, templates, webinars, videos and events on sales and go-to-market topics.
Plans are priced per user, from Free through Basic and Professional, and custom pricing for larger teams adds SSO, advanced security, dedicated support and API access. Every seat on an account shares the same plan level. Contact data such as emails and phone numbers runs on credits. Current prices are in the pricing box above.