Jasper is an AI content platform built for marketing teams. It generates and edits marketing content using your brand voice, knowledge assets and audience definitions, and offers AI agents for marketing workflows.
Jasper’s agent library covers jobs such as cited market research reports, translation, competitor audits and rewrites for search and AI answers, though Jasper lists its research, translation and GEO agents under the Business plan. Other agents draft blog posts, product descriptions, landing pages, email sequences, search ads and social media campaigns. Image agents remove backgrounds and write alt text. Canvas is the workspace where you create content and collaborate with your team in real time.
Jasper groups its solutions around GEO and AI optimization, SEO and AEO, personalization and campaigns. Jasper says its GEO tools, which it lists under the Business plan, track citation rates and spot content gaps, with the aim of producing content that AI engines will cite. Personalization tools help teams target specific accounts, contacts, leads and opportunities. Jasper names roles from product, content and performance marketing to brand, events and PR, in industries such as financial services, healthcare, technology, retail and media.
Knowledge connectors pull files from Google Drive and Microsoft SharePoint into Jasper. You can export finished content to Asana, Monday.com, Box and Adobe Workfront, and Semrush data can feed the Optimization agent, while a Salesforce connection for the Personalization agent is in beta for Business customers. Jasper also works inside Slack, Webflow, Microsoft Word, Google Docs and Google Sheets, and in Chrome through the Jasper Everywhere extension. Zapier, Make and Pabbly Connect link it to other apps. For help, you can email the support team or use the Jasper Success Center’s articles, guides and trainings.
Pro is priced per seat and suits individual marketers, while Business adds unlimited users, unlimited brand voices and assets, API access and admin controls on a custom quote. Agents and GEO Hub use credits alongside seat pricing. Current prices are in the pricing box above.