HeyGen

HeyGen is the leading AI avatar video platform — Free (3 videos/mo), Creator $29/mo (200 credits), Pro $99/mo (2,000 credits), Business $149/mo — with a Premium Credit system governing advanced Avatar IV generation.

Verified: May 4, 2026 Pricing verified May 2026 from HeyGen pricing page. Avatar V launched April 2026. Team plan deprecated January 2026.

Starting at

Free (3 videos/mo, watermark, 720p). Creator $29/mo ($24 annual) — unlimited video, 200 Premium Credits. Pro $99/mo ($79 annual) — 2,000 credits. Business $149/mo + $20/additional seat — 1,000 shared credits. Enterprise custom. Credits don't roll over. API is a separate product.

Free plan (permanent, 3 videos/month, no credit card)

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Descript →

Descript covers AI video editing and screen recording alongside text-based clip trimming — better for teams that need a full editing workflow rather than avatar-only video generation.

Software Specs

Free Trial: Free plan (permanent, 3 videos/month, no credit card)
Learning Curve: easy

What We Like

Best Avatar IV realism in the category — G2 #1 Fastest Growing Product 2025 with consistent user praise for avatar quality
Video translation into 175+ languages with lip sync preserved — unique capability for multilingual content teams
Avatar V (April 2026) generates a digital twin from 15 seconds of footage — dramatically reduces barrier to custom avatar creation
Permanent free plan with 3 videos/month — no time pressure on evaluation, no credit card required

Considerations

Creator plan's 200 monthly credits provide only ~10 minutes of Avatar IV content — significantly less than 'unlimited' implies to new users
Premium Credits reset monthly with no rollover — inconsistent production schedules waste monthly allocation
API is completely separate from web plan — developers must purchase API credits independently, even with an active web subscription
Team plan deprecated with harsh terms — payment failure on legacy Team plan results in permanent loss of that pricing

Expert Verdict

HeyGen produces the most lifelike AI avatar video available and the multilingual translation with lip sync is a genuine differentiator for global content teams. The credit system beneath the 'unlimited' subscription is the key nuance — run the math on your Avatar IV minutes before choosing a plan. Creator is right for teams producing under 10 minutes of premium avatar content per month; Pro covers most professional production needs at 2,000 credits. Evaluate Synthesia's per-minute model if predictable budgeting is more important than maximum realism.

HeyGen is an AI avatar video platform founded in 2020 and headquartered in Los Angeles. It generates AI presenter videos, translates video content into 175+ languages with lip sync preserved, and enables Interactive Avatar features for real-time AI conversations. The platform crossed $100M in annual recurring revenue in 2025 with a $500M valuation. G2 named it the #1 Fastest Growing Product of 2025.

As of May 2026, HeyGen has four plans. The Free plan is permanent (no credit card required): 3 videos per month, 3-minute maximum per video, 720p resolution, watermark, access to 500+ stock avatars. Creator at $29/month ($24/month annual): unlimited video creation, 200 Premium Credits per month, 1080p export, all avatar types including Avatar IV and the newly launched Avatar V (April 2026). Pro at $99/month ($79/month annual): 2,000 Premium Credits, unlimited dubbing without lip sync, 4K export, advanced AI features. Business at $149/month base plus $20/additional seat: 1,000 shared workspace credits, 4K export, team collaboration tools, approval workflows. Enterprise is custom-priced with SSO, SCIM, multi-workspace, and dedicated support.

The Team plan was deprecated in January 2026 and replaced by the Business plan. Existing Team plan subscribers who maintain continuous payment retain original terms, but any payment failure cancels Team eligibility permanently.

Premium Credits govern advanced AI features separately from unlimited standard video creation. Avatar IV generation consumes approximately 20 credits per minute. Avatar V (April 2026) generates digital twins from 15 seconds of footage and consumes similar credit levels. Video translation with lip sync consumes 5–10 credits per minute. AI video asset generation costs 15 credits per video. Credits reset monthly and do not roll over. On the Creator plan (200 credits), 200 credits provides approximately 10 minutes of Avatar IV content per month — a key limit that frustrates users expecting “unlimited” to mean unlimited everything.

Additional Premium Credit packs are available at $15/month for 300 credits. The HeyGen API is a completely separate product from web plan subscriptions — web plan credits do not include API access, and vice versa.

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Frequently Asked Questions

How much does HeyGen cost?

HeyGen's Free plan is permanent at $0 with 3 videos/month. Creator costs $29/month ($24 annual) with unlimited standard video and 200 Premium Credits. Pro is $99/month ($79 annual) with 2,000 Premium Credits. Business is $149/month plus $20 per additional seat with 1,000 shared credits. Annual billing saves 17–22%.

What are HeyGen Premium Credits?

Premium Credits are the consumption currency for HeyGen's advanced AI features. Avatar IV generation costs approximately 20 credits per minute. Video translation with lip sync costs 5–10 credits per minute. AI image generation costs 2 credits per image. Credits are included monthly (200 on Creator, 2,000 on Pro, 1,000 on Business), reset each billing cycle, and do not roll over. When credits run out, you can purchase 300-credit packs at $15.

What happened to the HeyGen Team plan?

The Team plan was deprecated in January 2026 and replaced by the new Business plan. Subscribers who maintained continuous payment without any billing failures retain their original Team plan terms. However, if payment fails for any reason (expired card, insufficient funds), the Team plan is permanently cancelled and cannot be reinstated. New customers must use the Business plan at $149/month plus $20/additional seat.

Does a HeyGen web subscription include API access?

No. The HeyGen web subscription (Creator, Pro, Business) and the HeyGen API are completely separate products with separate billing. Having a web plan does not grant any API access, and API credits do not provide web interface access. If you need to generate videos programmatically, you must purchase API credits separately at $1.00–$5.00 per minute depending on avatar type and quality.

What is Avatar V?

Avatar V was launched in April 2026 and is accessible on Creator and above plans. It generates a high-fidelity digital twin of a person from just 15 seconds of training footage — significantly less than the previous minimum for custom avatar creation. Avatar V produces natural body movement and facial expressions and is accessible on Creator and above plans.

Advertiser Disclosure: Pricing verified May 2026 from HeyGen pricing page. Avatar V launched April 2026. Team plan deprecated January 2026.. We may receive compensation for clicks or purchases on this site.

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