Helium 10 is the most widely used Amazon seller tool suite on the market, serving over 4.5 million brands and tracking more than $7 billion in monthly Amazon GMV. Founded in 2015 and headquartered in Irvine, California, the platform covers the full Amazon seller workflow: product research, keyword research, listing optimization, inventory management, PPC campaign automation, and financial analytics across Amazon, Walmart Marketplace, and TikTok Shop.
Helium 10 underwent significant pricing changes in 2026. The Starter plan was retired for new signups in early 2026, making the Platinum plan the new entry point for paid access. The Platinum plan is now $99/month ($129/month) billed monthly, but is available at $99/month on annual billing. The Diamond plan is $279/month (annual) or $359/month (monthly) and adds the Adtomic PPC tool, multi-user login for up to 5 accounts, access to 5 Amazon Seller Accounts, and 2,500 keyword tracking slots. A Supercharge Your Brand plan at $999/month serves large agencies and enterprise sellers.
The platform’s strongest tools are Cerebro (reverse ASIN keyword research) and Magnet (keyword discovery), which are widely regarded as the best in the category. Frankenstein helps bulk-process keyword lists, and Black Box surfaces product opportunities using filters across categories, price ranges, and competitive density.
Adtomic, Helium 10’s PPC management tool, is included in the Diamond plan and available as a $199/month add-on to Platinum. It charges a 2% management fee on PPC spend managed through the platform. Market Tracker 360, an advanced category intelligence tool, costs an additional $500/month and is available only to Diamond subscribers.
The removal of the Starter plan has drawn criticism for making the platform less accessible to new sellers. However, Freedom Ticket — Helium 10’s Amazon seller training course — is included free with all paid plans.