Helium 10 is a software suite for Amazon sellers. It covers product research, keyword research, rank tracking, listing optimization, advertising tools, profit tracking, inventory management and email follow-up, plus training courses.
Cerebro starts keyword research from a competitor’s ASIN and focuses on terms that product ranks well for, while Magnet expands one starting keyword into related search terms. Black Box helps you discover products to sell, and Xray analyzes competing products. Listing Builder creates product listings with AI, Listing Analyzer scores a listing you already have, and Alerts tell you when a listing changes. Seller Assistant requests and monitors customer reviews, and the Diamond plan adds a Managed Refund Service that pursues FBA reimbursements.
The suite works across Amazon, Walmart and TikTok Shop, and its site has sections for new sellers, advanced sellers, brands and agencies. The TikTok tools come with the Platinum plan and above, and sellers already on Amazon can use the Listing Converter to bring their listings over to TikTok. On TikTok, you can find influencers with filters and AI-powered outreach, then talk to them through Influencer Messenger. If you sell on both platforms, the Profits Dashboard links TikTok results to your Amazon revenue.
After choosing a plan, you connect your Amazon seller token. On the Diamond plan and above, Helium MCP links your account to AI tools such as Claude, ChatGPT and Codex, so you can ask questions in plain English and get answers backed by live data from the platform. A Chrome extension helps you judge whether a product is viable. An Academy teaches the software, and support runs through a Help Center with a knowledge base and a request form.
Plans step up from limited free access to Platinum for newer sellers, Diamond for growing brands and Enterprise for large sellers, with higher limits on tracked products, markets, seller accounts and users at each step. Yearly billing costs less, and some tools are paid add-ons. Current prices are in the pricing box above.